News From Normans

What Is a Trunk Show?

You don’t have to be a celebrity to get a VIP wedding dress shopping experience. Thanks to trunk shows, you can receive an exclusive look at dresses that haven’t even hit the sales floors yet at your local bridal salon. What is a trunk show? It is a special event where a designer’s representative brings an entire wedding dress collection to a salon for brides-to-be to try on. Scroll down to learn more about the history of trunk shows and why you should seize the opportunity to attend one.

Close up of woman looking at wedding dresses hanging at a trunk show

What Is a Trunk Show?

The History of Trunk Shows

One could argue that traveling salesmen in the 1800s were the first trunk show hosts. They would display their inventory in impressive ways in their wooden trunks as they traveled from town to town.

Bernadine Morris, a former fashion writer for The New York Times, says modern trunk shows began right before World War II. ”Manufacturers would pack up a hundred things in trunks and take them to, say, Macy’s in Colorado,” she said. “The buyer was happy to have the clothes come direct to her, and sometimes invited a few clients to come and take a look. Then it got a little more formal and more public” (source). Trunk shows have since taken off, and are most popular in the bridal dress industry.

Benefits of Attending a Trunk Show

In the era of online shopping, a wedding dress remains one of the few purchases that customers still want to see in person before buying. The best way to detect quality and see true color is by feeling the texture of the gown and holding the garment up to artificial and natural light. Trunk shows allow you to do just that. In addition, you can see how each dress will look with or without accessories like belts and veils.

Another benefit of going to a trunk show is getting the chance to try dresses on and find out how they look on your unique body. For example, you might discover that your dream designer dress doesn’t highlight your hourglass figure as you’d hoped. Since the designer’s representative is usually present at the trunk show, he or she can make recommendations on other similar, yet more flattering dresses in the same line. You can also ask about what alterations can be made, from color to beadwork. You’ll get to gaze upon dresses that you would have never gotten to see in person otherwise.

Attend the Allure Bridals Spring 2019 Trunk Show

What is a trunk show? To sum everything up, it’s a chance for future brides to see a whole line of dresses in person and get one-on-one attention from a knowledgeable brand representative. At a trunk show, you can try on dresses and expand your wedding dress options.

With all this talk about trunk shows, perhaps you’d like to attend one for yourself! If you live near Springfield, Missouri, schedule an appointment at Normans Bridal on January 25-27 for the Allure Bridals Spring 2019 Trunk Show. You’ll get a chance to see all the gorgeous dresses from Allure Bridals, Allure Romance, Allure Couture and Allure Women’s Spring 2019 line in person. You can even save 10 percent on all Allure, Allure Romance, Allure Women’s and Allure Couture orders during this event.

Normans Bridal is a full-service bridal salon with a large selection of dresses and veils. Our friendly and knowledgeable staff can provide recommendations regarding style, fabric, and color, and we will assist you with zippers, laces, and buttons to ensure that the appointment runs smoothly. In addition, we would be happy to offer honest feedback to help you narrow down your choices. If you have any questions or would like to schedule an appointment, please give us a call at 417-866-9800.